E-commerce evolves with people constantly evolving by interacting online. To keep the pace, the B2B business should fill the gap between what businesses expect and how they source their products in the digitalized economy. The best way to do it is by having your website updated with the most modern e-commerce design trends and here are a few of them you can try to curate an effective online business.

Mobile e-commerce app

When it comes to shopping online, the B2B buyers are not different and look for the same digital experience they come across as consumers. A recent study shows that over 40 percent of B2B e-commerce sales for several leading businesses are generated through mobile devices. The executives of today are digital savvy and prefer a mobile or laptop to a personal computer for making decisions. Moreover, about 76 percent of business executives find mobile apps better than mobile sites.

Generally, a B2B mobile app comes with impressive features such as history of transactions, notifications regarding in-stock products, best offers, etc., post-payments and in-store barcode scanners to make the buying process easy.

Product page with landing page elements

Unlike that of a conventional e-commerce website, the modern e-commerce design has a category or product page crafted using the landing page elements such as clear navigation, unique selling prepositions, clear “call to actions”, contact page, thought leadership content and blogs, case studies, social proof, etc. The B2B digital marketing in this way helps your buyer find any information of a particular product or service. Landing pages have 25 percent more chances for B2B lead generation than the one without any above-mentioned elements.

Chatbots

A chatbot AI is already having an impact on the B2B business; however, it is worth-mentioning its importance again. It is becoming advanced and effective every year by managing your outbound sales efforts by offering price estimation, discount codes, delivery notifications, payment modes and help with purchasing decisions.

Chatbots help do the buying process, without the involvement of any human sales assistant. It can help a B2B business generate and leads and schedule meetings. 

Minimalistic Layout

The first-time visit of a prospective buyer to the website will rarely convert into sales in B2B businesses. The B2B sales cycles are comparatively longer, with the customer journey consisting of several interactions across mobile devices and multiple media channels. Hence, a B2B website should be so designed to have a minimalistic layout to captivate, inform and convert visitors. 

You can attract visitors with a big background image in soft-pastel colors. The white background will help have the product or brand in the foreground. The interactive elements like animations and call-to-actions direct visitors navigate the related pages to know more and complete the buying process. 

Diversity

The latest e-commerce design trends ask for diversity and inclusion of it in B2B digital marketing in India. Continuing the same images and words for campaigns should no more be a practice, but using diversity or inclusion marketing is essential for long-term prospects. Nevertheless, inclusive content marketing is not about pleasing everyone; in fact, diversifying content is using your budget across more formats and tactics such as whitepapers, expert collaboration, blog posts and case studies. 

With a careful approach and use of economic design trends, you can have different B2B buyers with different needs visit your website.