As the economy steadily opens up worldwide post COVID-19; the biggest question that corporates face is – when to restart the office functioning and how! While the leader like Bill Gates of Microsoft says, the culture of work from home will continue even after pandemic to a great extend; Sergio Ermotti of UBS group thinks it would be difficult to sustain work from home. Facebook became the most recent proponent for extending remote work during the pandemic.
If you have a business, digital marketing is crucial. Besides having a sustainable online presence, digital marketing helps with attracting valuable clients and customers.
Social media, as a key marketing tool, is on the rise for B2B marketers for the past several years. It continues to expand, with 87 % of B2B companies using a total of 6 different digital channels. Today, it is one of the most used B2B marketing tool.
Is the landing page conversion rate keeping you awake at night? Boosting conversion rate isn’t as easy as it seems. When it comes to B2B landing pages, you should consider offering benefits over features and show how you can solve the pain points of your customers. In this article, you will get to know more about 5 elements that landing pages must have and 7 tips that can literally persuade your potential customers.
Did you always think that you need to be born genius to ace B2B marketing? Well, not really. Learning from others’ mistakes is certainly a path worth exploring. And, the best part – you get to put yourself in their shoe and think about what you would have done. But how do you do that? By reading books. That’s why we have curated top 6 B2B marketing books that can make you a better marketer.
Are you searching for the perfect digital marketing agency to accomplish the next big goal for your business? PPC campaign is the hottest trend of 2020! If your marketing campaigns aren’t making your brand popular, it’s time for a change.
Gone are those days, when you could forecast the best business practices for your company, the pandemic has changed it all. As B2B owners we’re habituated with stability and steadiness, but now they’ll require to change their marketing tactics more than ever.
Burger is not only one of the best comfort food but also has much to teach if you have openness to learn! It is probably best that you read this blog while having a burger so that not only can you instantly learn but also have less focus on the craving of indulging in your favourite burger.
No matter whether you’re just getting started with social media marketing or well experienced with the do’s and don’ts of it, you’ll never find a book on the perfect social media strategy. There is always something to learn and unlearn based on what your audience likes.
An increasing number of brands are incorporating content marketing to persuade B2B consumers in this highly competitive and fragmented digital landscape. Content marketing consists of emails, social media posts, blogs, whitepapers, infographics, and third-party reviews.