A professional networking website, LinkedIn has grown to become an effective marketing tool for B2B marketers. Unlike other social media platforms, LinkedIn helps businesses reach at one common place, enhance their network connectivity, increase brand awareness and generate leads. When other social media platforms are not effective in generating B2B leads, LinkedIn scores with about 97 percent of business generation leads. Here are a few reasons why B2B companies can hardly avoid this social media tool.
The ever evolving Google and many other search engines have become even more technically sound by giving a luxury of image and video search option to its users besides the voice and text searches. People just need to click and hold on to a picture from a website or upload a picture with the help of Artificial Intelligence infused lenses e.g. (Google lens, Pinterest lens) and fill in the requirements for example getting a similar match of the particular thing. The list of websites with similar products immediately pops up in fractions of seconds. This is a welcome development aiding the people to simplify their shopping experience online, explore newer destinations, landmarks or things and widen their learning horizons to know their surroundings better. Hence, the SEO efforts need to be in line with this progressive search alternative to give an organic boost to the traffic on your site.
At this point, it is common understanding that retaining a customer is several times easier and financially viable than looking out for a new one every now and then. Yes, connecting with customers on their level is not the easiest of tasks, but once you have forged a long-lasting relationship with them, the benefits keep raking in.
In the park of marketing, there are many players who keep changing the variables on a continuous basis. While businesses have been busy considering the overall impact of AI, VR, AR, analytics and mobile trends, a new mammoth has risen from the ashes – Blockchain. Blockchain is a system of recording information in a way that makes it difficult or impossible to change, hack, or cheat the system. Blockchain enables transactions between buyer and seller without any interference of mediator.
As one may have thought, the digital revolution has not only touched the marketing and sales verticals but left quite an impact on the manufacturing sector as well. CIOs are looking at a disrupted industry that feeds off hyper-competition to ensure “survival of the fastest.”
In the world of marketing, being stagnant is, was and never will be an option. In line with the paradigm shifts that have overturned the traditional norms, every marketer now understands the value of adaptability.
Where you are in a B2B business and as a digital marketing strategy, you launch a PPC (Pay-Per-Click) campaign; it involves a synchronized chain reaction of innumerable mini tasks achieved by various members of different teams. Each task accomplished depends on completing the earlier task, which moves at the slowest speed in the line of tasks.
It was not very long ago, barely fifteen-twenty years ago, that a business in all its facets was characterized by physical interaction whether it was production, marketing, administration or finance. But it was the marketing that was impacted the most by this mode of functioning.
Most B2B websites fail to be organized, engaging and empathetic to customers. Is your website good enough in understanding buyers, as well as their issues? Unfortunately, there are websites of companies offering renowned products, which we often come across, not customer-friendly for various reasons. They look informative but fail to keep the visitors engaged or have a persuasive call to action.
Data security forming the core of the B2B marketing efforts stems from the customer confidence that the entity concerned exercises due diligence in the collection, processing and transfer of their data. It is in view of the centrality of data security to the stability of the marketing ecosystem that regulatory frameworks such as the GDPR and CCPA have been put in place.