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YRSK | Published: 2021-02-24 04:48:33 | : | |

Is Your Website User-Friendly?

Most B2B websites fail to be organized, engaging and empathetic to customers. Is your website good enough in understanding buyers, as well as their issues? Unfortunately, there are websites of companies offering renowned products, which we often come across, not customer-friendly for various reasons. They look informative but fail to keep the visitors engaged or have a persuasive call to action.

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YRSK | Published: 2021-02-19 05:37:16 | : | |

Data Security, Key to The Success for B2B Marketing Efforts

Data security forming the core of the B2B marketing efforts stems from the customer confidence that the entity concerned exercises due diligence in the collection, processing and transfer of their data. It is in view of the centrality of data security to the stability of the marketing ecosystem that regulatory frameworks such as the GDPR and CCPA have been put in place.

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YRSK | Published: 2021-02-17 06:49:19 | : | |

Account Based Marketing – A Trend to Follow in 2021

For those B2B businesses investing in digital marketing, it is indispensable to contemplate what the post-COVID world would be. Marketing strategies need to be re-evaluated owing to the far-reaching repercussions of the pandemic for what worked earlier may require some change to market successfully and effectively in the post-pandemic world. Sales and marketing teams need to align, which is not easy to achieve.

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YRSK | Published: 2021-02-09 06:09:45 | : | |

ROI and Why It Is So Important For Your Business

Even in our normal, day to day life, whenever we have to commit our time, energy and money in doing something we tend to ask ‘what do I gain from it?’. Whatever we get from an expenditure of time, energy and money (investment) whether happiness, a sense of self-satisfaction-as from donating for a cause- or a material reward, is the ‘return’ from that investment. No wonder this consideration is so important for a business too. Formally called Return on Investment or ROI. It provides a deep insight into how one’s business. is doing and which areas need improvement to achieve business goals. Now, how does one go about calculating the ROI?

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YRSK | Published: 2021-02-03 08:30:58 | : | |

How to Use Structured Snippets in B2B Marketing

As a B2B marketer, looking for the next big thing is part of the job description. Especially, when the digital landscape is shifting at the speed of light, and the fastest finger does come first. One of the core reasons why Google commands the attention it does is its nature to keep adapting and evolving by keeping its user experience in mind. One such evolution is the rise of structured snippets. Structured snippets, as the name suggests, are excerpts from your site data that inform the searcher about what you offer. It works as a Google Ads extension, allowing you to display a couple of headers beneath your text ads.

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YRSK | Published: 2021-01-28 05:36:02 | : | |

Why Should Your Business Create LinkedIn Stories?

Taking a page from Instagram, Facebook and Snapchat, LinkedIn recently bought a ticket for the Stories train. Starting as a testing option for a few users, it was rolled out completely in late 2020.

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YRSK | Published: 2021-01-23 06:09:35 | : | |

Best B2B Marketing Channels to Increase Your ROI in 2021

The COVID-19 pandemic triggered a shift where digital mediums played a critical role in all aspects of our lives and changed the whole perspective about digital marketing. Unlike 2020, the new year 2021 asks for technology-driven strategies to identify trends, outstrip the competition and sell better than the last year. The B2B marketing channels help you create an effective marketing strategy; nevertheless, you need to focus on the most efficient ones to attain your global objective of brand awareness.

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YRSK | Published: 2021-01-18 07:22:06 | : | |

Advanced Strategies and Tactics for B2B Lead Generation In 2021

With the vastness of the domain of B2B Lead Generation, it is difficult to ascertain just one sure-shot way for success. There is no “right” strategy either, for different marketers prefer having different hacks up their sleeve, and all of them work!

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YRSK | Published: 2021-01-18 05:08:35 | : | |

Benefits of Effective B2B Branding

Until the recent past, brand positioning was not of much relevance to B2B companies for some reasons such as the price being the deciding factor for decision-making buyers and emotional aspects do not move them, B2B products are complex enough to be reduced to a slogan or punchline. These views are no longer valid and B2B branding has acquired much significance to gain several benefits Here are some of the important benefits of successful B2B branding.

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YRSK | Published: 2021-01-18 05:10:21 | : | |

8 Strategies to Drive More Traffic to Your B2B Website

A successful B2B marketing asks for an effective inbound marketing strategy, which focuses on buyers undergoing a different buying cycle, involving a formalized decision-making process. The B2B buyers engage in a lot of research to find their suitable product or service. In the initial stage, they are unaware of your company or products or services. Being a successful B2B company, your objective is to create an awareness and an understanding of who your target buyers are.