Data security forming the core of the B2B marketing efforts stems from the customer confidence that the entity concerned exercises due diligence in the collection, processing and transfer of their data. It is in view of the centrality of data security to the stability of the marketing ecosystem that regulatory frameworks such as the GDPR and CCPA have been put in place.
For those B2B businesses investing in digital marketing, it is indispensable to contemplate what the post-COVID world would be. Marketing strategies need to be re-evaluated owing to the far-reaching repercussions of the pandemic for what worked earlier may require some change to market successfully and effectively in the post-pandemic world. Sales and marketing teams need to align, which is not easy to achieve.
As one may have thought, the digital revolution has not only touched the marketing and sales verticals but left quite an impact on the manufacturing sector as well. CIOs are looking at a disrupted industry that feeds off hyper-competition to ensure “survival of the fastest.”
In the park of marketing, there are many players who keep changing the variables on a continuous basis. While businesses have been busy considering the overall impact of AI, VR, AR, analytics and mobile trends, a new mammoth has risen from the ashes – Blockchain. Blockchain is a system of recording information in a way that makes it difficult or impossible to change, hack, or cheat the system. Blockchain enables transactions between buyer and seller without any interference of mediator.