Micro, Small and Medium Enterprises (MSMEs) are amongst the strongest drivers of economic development, innovation and employment. The MSME sector also contributes in a significant way to the growth of the Indian economy with a vast network of about 63.38 million enterprises.
With Small and Medium Enterprises (SMEs) sector contributing significantly to the economic growth of the country, its importance can never be undervalued looking at the employment, manufacturing and export opportunities it offers. Called the “engine of growth”, SMEs in India are about 43 million in number and comprises manufacturing, packaging, food processing, chemicals, infrastructure, service and IT. They contribute about 8 percent of the GDP, while it is about 45 percent and 40 percent of total manufacturing and exports respectively.
What is Outbound Call? An outbound call center exclusively perform outbound calls. The call center calls the B2C or B2B customer – to inform him about the latest offers or to sell something.
Globally, fintech companies had acquired $25.6 billion in investments in the first half of 2020. Yey, one of the main concerns plaguing the segment is that of right customer acquisition. After all, just another customer is not the same as the “perfect-fit” customer. The perfect-fit customer not just leads to profitable transactions, but also helps accelerate your growth through information sharing, referrals, experimentation, encouragement and more.
As the Indian government, institutions and citizens continue their cogent fight against the COVID-19 pandemic, it is important to manage <a href="https://www.yrskmarketing.com/challenges-faced-by-msmes">the issues and challenges faced by MSMEs</a> in the country. The Micro, Small and Medium Enterprises segment is the second-largest employment generator in India, after agriculture. With the COVID-19 outbreak and subsequent countrywide lockdown, MSME owners, employers and external stakeholders seem to have been hit unprecedentedly, exposing an array of challenges that they will take long to recover from.
If you were asked to pick the single most important thing for your business, what would that be? We bet that the unanimous answer would be Customers – both the existing and the potential ones. As the market is brimming with more and more business in every niche, it becomes important to realise how you can entice new and old customers to get or stay on board with your brand. But how do you do that?