Until the recent past, brand positioning was not of much relevance to B2B companies for some reasons such as the price being the deciding factor for decision-making buyers and emotional aspects do not move them, B2B products are complex enough to be reduced to a slogan or punchline. These views are no longer valid and B2B branding has acquired much significance to gain several benefits Here are some of the important benefits of successful B2B branding.
Taking a page from Instagram, Facebook and Snapchat, LinkedIn recently bought a ticket for the Stories train. Starting as a testing option for a few users, it was rolled out completely in late 2020.
For any B2B business, a brand strategy is a crucial factor for a long-term success. If meticulously devised considering several aspects such as your product, niche, market, competitors and customers, it becomes a strong brand strategy. Unlike that of B2C, a B2B brand strategy is more of science than art for the branding audience are generally decision-makers, who look for facts and figures and are logic-oriented.
As a B2B marketer, looking for the next big thing is part of the job description. Especially, when the digital landscape is shifting at the speed of light, and the fastest finger does come first. One of the core reasons why Google commands the attention it does is its nature to keep adapting and evolving by keeping its user experience in mind. One such evolution is the rise of structured snippets. Structured snippets, as the name suggests, are excerpts from your site data that inform the searcher about what you offer. It works as a Google Ads extension, allowing you to display a couple of headers beneath your text ads.
Most B2B websites fail to be organized, engaging and empathetic to customers. Is your website good enough in understanding buyers, as well as their issues? Unfortunately, there are websites of companies offering renowned products, which we often come across, not customer-friendly for various reasons. They look informative but fail to keep the visitors engaged or have a persuasive call to action.
At this point, it is common understanding that retaining a customer is several times easier and financially viable than looking out for a new one every now and then. Yes, connecting with customers on their level is not the easiest of tasks, but once you have forged a long-lasting relationship with them, the benefits keep raking in.
The ever evolving Google and many other search engines have become even more technically sound by giving a luxury of image and video search option to its users besides the voice and text searches. People just need to click and hold on to a picture from a website or upload a picture with the help of Artificial Intelligence infused lenses e.g. (Google lens, Pinterest lens) and fill in the requirements for example getting a similar match of the particular thing. The list of websites with similar products immediately pops up in fractions of seconds. This is a welcome development aiding the people to simplify their shopping experience online, explore newer destinations, landmarks or things and widen their learning horizons to know their surroundings better. Hence, the SEO efforts need to be in line with this progressive search alternative to give an organic boost to the traffic on your site.
A professional networking website, LinkedIn has grown to become an effective marketing tool for B2B marketers. Unlike other social media platforms, LinkedIn helps businesses reach at one common place, enhance their network connectivity, increase brand awareness and generate leads. When other social media platforms are not effective in generating B2B leads, LinkedIn scores with about 97 percent of business generation leads. Here are a few reasons why B2B companies can hardly avoid this social media tool.
A traditional brick and mortar business trying to build customer engagement and a stronger brand identity in its own local geographical proximity needs to hone the marketing skills to survive amidst the burgeoning competitive environment. The local SEO strategies can complement the offline marketing efforts of these businesses by offering higher visibility and can help smaller businesses to grow faster and make a mark. There are majorly 5 magical steps under local SEO to get a better brand identity and to beget higher local traffic and higher profitability.
The harsh truth of the day? The global economic recession is going nowhere for quite some time. Countries are still languishing in the COVID-19 outbreak’s multiple waves, and those that are recovering are exhausted economically. Perhaps there was no worse time for a business to be in, or maybe no better.
Any digital marketing enthusiast would have come across the terms B2B and B2C marketing strategies often. Both are fundamentally different despite being integral components of a successful marketing campaign. Their difference lies in the target audiences they tend to cater to – either individual customers or businesses.
The new web-based world has changed everything we knew about traditional marketing, except one. Acquiring prospects continues to be one of the most important goals for any financial service, including the banking sector. This makes customer relationships a central piece in your operational journey.
If you were asked to pick the single most important thing for your business, what would that be? We bet that the unanimous answer would be Customers – both the existing and the potential ones. As the market is brimming with more and more business in every niche, it becomes important to realise how you can entice new and old customers to get or stay on board with your brand. But how do you do that?