Data security forming the core of the B2B marketing efforts stems from the customer confidence that the entity concerned exercises due diligence in the collection, processing and transfer of their data. It is in view of the centrality of data security to the stability of the marketing ecosystem that regulatory frameworks such as the GDPR and CCPA have been put in place.
For those B2B businesses investing in digital marketing, it is indispensable to contemplate what the post-COVID world would be. Marketing strategies need to be re-evaluated owing to the far-reaching repercussions of the pandemic for what worked earlier may require some change to market successfully and effectively in the post-pandemic world. Sales and marketing teams need to align, which is not easy to achieve.