Digital marketing has emerged as one of the most dynamic, yet constantly required tools for brands and customers alike. The last few years have seen mammoth changes in the field, thanks to unprecedented technological advancements and integrations, such as big data and analytics. As wider innovations and breakthroughs in the tech segment continue to surface, the traditional landscape of digital marketing is in for many more changes in the coming years. With insights from the multidisciplinary experts, we bring to you some of the key highlights that could shape digital marketing in the coming years.
If you were asked to pick the single most important thing for your business, what would that be? We bet that the unanimous answer would be Customers – both the existing and the potential ones. As the market is brimming with more and more business in every niche, it becomes important to realise how you can entice new and old customers to get or stay on board with your brand. But how do you do that?
As the Indian government, institutions and citizens continue their cogent fight against the COVID-19 pandemic, it is important to manage <a href="https://www.yrskmarketing.com/challenges-faced-by-msmes">the issues and challenges faced by MSMEs</a> in the country. The Micro, Small and Medium Enterprises segment is the second-largest employment generator in India, after agriculture. With the COVID-19 outbreak and subsequent countrywide lockdown, MSME owners, employers and external stakeholders seem to have been hit unprecedentedly, exposing an array of challenges that they will take long to recover from.
Since the outset of the pandemic in 2020, the businesses have steadily moved online. Setting up an ecommerce website is now a necessity and no more a choice. According to the Kenshoo Survey, 87% of people buy products online through a web search. Even the local grocery stores have tied up with various online platforms. So, if you are reading this blog, clearly you are considering taking the plunge as well.
Globally, fintech companies had acquired $25.6 billion in investments in the first half of 2020. Yey, one of the main concerns plaguing the segment is that of right customer acquisition. After all, just another customer is not the same as the “perfect-fit” customer. The perfect-fit customer not just leads to profitable transactions, but also helps accelerate your growth through information sharing, referrals, experimentation, encouragement and more.
As businesses move online, creating an effective marketing strategy for product/service promotion is becoming more and more important. A well-designed landing page can make this task easier, by enticing visitors and guiding them down the sales funnel. A persuasive and effective landing page needs to be flawless in its design yet “to the point” in its approach. While there is no single formula for creating the best landing page, there are some tips that you need to keep in mind for proven results.
Having a robust online presence is one of the key ingredients to success for any business these days, no matter how big or small. The internet is both a showcase and a marketplace, meaning no matter what your niche, you can always benefit from visibility on the web.
The new web-based world has changed everything we knew about traditional marketing, except one. Acquiring prospects continues to be one of the most important goals for any financial service, including the banking sector. This makes customer relationships a central piece in your operational journey.
Any digital marketing enthusiast would have come across the terms B2B and B2C marketing strategies often. Both are fundamentally different despite being integral components of a successful marketing campaign. Their difference lies in the target audiences they tend to cater to – either individual customers or businesses.
With the advancement of technology, there are so many businesses that took off. One among them is eCommerce. eCommerce is an online shopping portal. A business that allows different companies to sell online.