8 Strategies to Drive More Traffic to Your B2B Website

YRSK | Published: 18-01-21
A successful B2B marketing asks for an effective inbound marketing strategy, which focuses on buyers undergoing a different buying cycle, involving a formalized decision-making process. The B2B buyers engage in a lot of research to find their suitable product or service. In the initial stage, they are unaware of your company or products or services. Being a successful B2B company, your objective is to create an awareness and an understanding of who your target buyers are.

Your website, being the best inbound marketing tactics, should bring qualified traffic through helpful and informative content. To drive enough traffic, you are required to meet the prospective buyers’ needs and show what you offer them. How do you increase customer traffic to your website? Here are the eight key strategies you can try.

1. Create Impressive B2B Content

Your B2B website requires thoughtful and well-written content to generate much organic traffic. Even the search engines and social shares that you want to impress value quality content above anything. For instance, most search engines like Google advocate the importance of valuable content for using conversational searches effectively. The content helps reinforce relationships with your prospective buyers at various stages of the sales funnel. Nevertheless, all these depend on your creation of effective content, which is difficult without a strategy.

Why do you need a strategy to create a useful content?

Content is crucial for any organization and most marketers see it as a key business asset. If you want to create effective content, you need to have a well-researched content marketing strategy, which should consider the following elements:

  • Your target audience
  • The platforms or technology to use to post content
  • The topics on which to create content
  • How to promote and repurpose the content and who is accountable for it
  • Your competitors and what they do to engage the audience
  • Ways to track and measure your performance of content marketing campaigns
  • Your goal or objective

Your content should target the right audience and by using buyer personas, you can identify and learn everything about them and align your content with their need.

2. Use SEO Strategy

SEO is the next strategy that you should be concentrating on. If you do it right, it will help increase web traffic on a long-term basis. Where prospective buyers, who are actively looking for certain products or services, find your business website on a leading page, that makes an effective B2B SEO strategy. Other than having the four SEO basics like the technical SEO, on-page SEO, content and off-page SEO right, you need to identify where you have been generating results on the Google page. Optimizing your website by figuring on top when the buyers conduct research online asking Google questions gives you a chance to get discovered. In a way, the topic clusters, which are important keywords, help communicate clearly to Google your topic, while blogging with long-tail keywords drive more organic and highly qualified traffic.

3. Be Active on Social Media

If you want to drive more B2B traffic, you need to be active on social media for it can help reach your target audience faster. Spending much time on social media is a trend and to find your prospective buyers you need to get socialized digitally. To have an active and effective social media presence, you have to follow some tips, which enable you to initiate conversations and increase engagement with your buyers. 

B2B buyers typically use social platforms to find potential products and connect with brands. Your successful social media presence depends on the channels you choose. Though the most popular ones are Instagram, Facebook, LinkedIn and Twitter, it is presumed that LinkedIn and Facebook are the most preferred channels by B2B buyers. When the former helps you reach the professional groups and communities, the latter allows you to find people who spend much time on information depending on their interest. Posting content regularly in these two platforms using catchy titles will boost traffic to your B2B website.

4. Content Atomization

The other way to increase traffic to your website is through atomizing core content into several pieces. All you have to do is to have a strong content marketing theme that clicks and use it in numerous strategically sound ways. Being a cost-effective method, you can have core content tailor-made for different audiences or make different pieces of the content in different types and format like the blogpost, presentation, podcast, quiz, infographic, and so on to post in different platforms.

5. Keyword Research

Among several inbound marketing activities, keyword research is one of the valuable activities. Having the right keywords that your prospective buyers type and getting your website on the top of the search results of Google increase your traffic. For the purpose, you are required to spend much time researching on the keywords and audience that you need to target. Once you have done this, you can identify the topics on which you have to create content and decide on the keywords to use in the content.

6. Use Perfect Headlines 

Writing perfect headlines will induce your customer to click and read the blogpost. This shows how important a headline is to prompt a viewer to go ahead and view the content. Most B2B buyers are decision makers and have little time to spend reading blogs. What you need to do is to have compelling headlines or valuable ones. They should trigger feelings or have their attention by surprising or offering solutions to readers.

7. Use Email Marketing

This is yet another strategy to increase your B2B website traffic. Email helps you reach potential customers. You may have a standard contact list of blog subscribers, etc., to whom you send updates. When you post a piece of content, you can email to your contacts and prompt them to read it on your website. 

8. Emotional Marketing

B2B marketing asks for invoking emotional response to achieve results. Emotional marketing is nothing but appealing to the buyers’ pain points and the decision-makers within the company. By adding emotional marketing in the content created or social media marketing increases traffic. Some of the aspects that can be converted into valuable emotional appeal are time savings, professional growth, reduced costs, etc.

The above strategies are effective enough to boost traffic to your B2B website.