7 Tips on Creating an Effective Landing Page

YRSK | Published: 22-06-21
As businesses move online, creating an effective marketing strategy for product/service promotion is becoming more and more important. A well-designed landing page can make this task easier, by enticing visitors and guiding them down the sales funnel. A persuasive and effective landing page needs to be flawless in its design yet “to the point” in its approach. While there is no single formula for creating the best landing page, there are some tips that you need to keep in mind for proven results.

Highlight Your Best At Landing Page


The content on your landing page must not just be about your message to the visitor, but also about who you are as a brand. The product or service you are selling, the philosophy your brand stands for, and your approach should be briefly highlighted on your landing page. After all, you have merely a few seconds to catch the attention of the web visitor and convince them about your offer.


Start with a catchy heading, which is the first text that your visitors will see. Use this opportunity to arrest their attention and tell them what you are ready to offer. Similarly, use subheadings and call-to-action labels to offer captivating messages to the visitor that prompt them to purchase, sign up with your website, request a demo and so on.


Limit Scrolling Length


Despite visitors spending 66% of their time scrolling down web pages to arrive at the information they want, this does not mean that they like doing so. Long landing pages can work wonders at times when you are running paid campaigns to cold traffic. However, this can also backfire if you are looking for direct leads, such as asking for an email address.


Try to be as minimal as possible when designing a landing page for your website. Email signups, CTRs to blogs and service-page visits can perform better with shorter landing pages – no digging required. Pipedrive got rid of 80% of their homepage content and saw conversions go up by 300% later!


Stick to a Simple Layout


Nothing beats a clean, crisp and minimal landing page that still manages to offer all the information that a customer is looking for. Simply put, try to avoid redundant visual elements, over-the-top colours or images that do not go with your theme or content, and ensure that your page is easy to understand and soothing to look at.


Limit the Number of Choices


Landing pages must always be created with a specific purpose in mind. Instead of overwhelming your visitors with the information they do not need or are not looking for at the moment, try to provide as clean and crisp a landing page to them, that follows a singular approach. It is always best to go for a minimal layout and single or related calls to action that can drive the customer more easily to the sales funnel.


High-Quality Images are a Must


People might be confused between words and actions, but they are quite clear when it comes to visual content. It becomes much easier for a website visitor to understand your message when it is conveyed through an image.


Using high-quality imagery can portray the best elements and characteristics of your products and services before your visitors. It takes only a fraction of a second for them to take in everything that you want to tell them. Therefore, it becomes easier to affect their subconscious and help them make a decision faster.


Focus on Your Brand Identity


One of the secondary objectives that your landing page can fulfil for you is to create a brand identity that is strong and resonates with your vision. The visitor must know not just what you have to offer but also that you are reliable.


This can be easily put forth on your landing page through a list of customers testimonials, press mentions, statistics and a portfolio of your work, to name a few. Testimonials are a sure-shot way of grabbing the visitor’s attention and reassuring them about your brand’s quality of service. The customer becomes more confident in your brand the moment they see trust signals denoting your brand’s repute and identity. Always optimise your landing page according to your target audience like b2b or b2c. Here read how to optimising b2b landing page to get high leads.


Make Your Page Mobile Responsive


Most people reach out to websites on their mobile phones than you think. This is the reason most brands have now adopted a mobile-first policy for their brand websites to increase conversion rates and direct people to their sales funnel. An effective landing page takes responsive design into account – it looks great on mobile phones, loads in no time and presents all information with clarity. At the same time, it is clickable and easily navigable. Also read why a landing page is important for your business.