YRSK Marketing & Branding



Marcom

COMMUNICATION is important part of Human behavior!!
 

Marketing communication is important activity in corporates. YRSK understand
its client & form marcom strategy accordingly:

Objective:   To reach target market across huge geographical area.

HOW :
A. Preparing Marketing collaterals  & Platform : Brochures/ Emailers/Script/Website

 
B. GO TO MARKET THROUGH INTEGRATED MARKETING COMMUNICATION
 

To reach the above marketing Goals, Integrated Marketing communication is
required like :

Email Marketing: Create Purpose mailers & send it to existing &
prospects. The return rate 1% but effective way to reach mass at minimum cost.
  
Social media:  Create FB page/LinkedIn pages, post article, and promote
pages, Instagram, Google +, you tube video.  It helps in creating awareness at
digital social platform, it may go viral. Updating pages, response to prospects
query, monitoring. Refine the campaign. Monthly report.
 
Tele- calling: Create database for jeweller manufacturers across India,
Talk to them, create their interest, share relevant material at extremely fast
pace. Reaching people 10 times of the speed of sales. Daily report/Weekly
report. Details shared after talking to the right person 

 

SEO/PPC : 

Work on entire digital marketing platform, revamp existing website make it SEO
friendly, run PPC Campaign on different key word, analyse, report.  Its good way
to generate leads. In SEO, takes 6 month in getting on main pages, where PPC is
immediate & daily monitoring is required 
 
Advertising: Identify right platform of communication for target market.
Print media (newspaper, magazines), Hoarding, promotional items, handy’s,
danglers, standees @ retailers store etc….
 
Local events:  Find out clustered area of retailers, organize event for
creating awareness FAQ of retailers.

 

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