YRSK Marketing & Branding

Digital lead generation services in Mumbai

The advertising of products, services by means of one or more online sources
results in analysing the marketing campaign in real time is termed as Digital
Marketing. In digital marketing, the digital marketer checks what is being seen,
how frequently and for to what extent, deals changes, what content works and
doesn’t work, and so on.

Digital Marketing Channels

Search Engine Optimization

SEO is the act of expanding the amount and nature of movement to your site
through natural web crawler. It is method and strategies used to build the
measure of visits to a site by getting a high-positioning situation in the
indexed lists page of a web search tool (SERP) — including Google, Bing, Yahoo
and other web crawlers.

>> Off Page Optimization: Techniques and systems used to fabricate the measure
of visitors to a webpage by getting a high-situating circumstance in the indexed
page of a web search tool (SERP) — including Google, Bing, Yahoo and other web

At the point when a webpage connects to some other page, it’s known as a
backlink. Quality of backlinks is as follows:

High Domain Authority
Do-follow/No-follow attributes
Decrease or avoiding black hat SEO.

>> On Page Optimization: On-page SEO is the act of optimizing singular pages
with a specific end goal to rank higher and acquire more important movement in
web crawlers. On-page implies to both the substance and HTML source code of a
page that can be streamlined.

On page Optimization focuses on content and structure of website. It

>> Meta Title
>> Meta Tags
>> Meta Description
>> Navigation of Page

Social Media Marketing: Social Media Marketing combines the marketing tactics &
techniques that use social media networks as tools of marketing. It helps in
creating an exposure of brands to the targeted audience and also in
optimization. Social media marketing is possible by adding different social
media links to the website. Eg. Follow us buttons on the website content. The
marketing can also be done through promoting the contents through tweets, blogs,

Types of Social Media Marketing Channels:

Video & Image promotion
Google Adwords

Google Adword Campaign

Google Adwords also known as PPC that is pay per click is basically used to
bring your products or services keywords on google on top ranking. This is done
by paid marketing. You have to pay for each click for your keywords. You have to
mention your daily budget and monitor your campaign on a regular basis for
better conversion.

Facebook Ads Campaign:

Facebook Ads are paid form of advertising of brand or
products to reach more number of audiences and keeping them engaged with the
same. It includes Page reach, page likes, post engagements, etc.


Email marketing is the form of direct marketing which targets
the consumers to promote the services or products through electronic mail.
Emailing is a reasonable method to promote your organization and its services
compared to numerous different kinds of marketing. Email marketing helps to
maintain good relationship with the existing as well as potential customer which
increases customer loyalty and increased trust in your brand.

Live Chat:

Live chat enables to collect details about visitors by triggering them to
initiate a chat proactively. Live chat has seen a increase in brand awareness,
attracting future prospects as well as retaining the old returning visitors.

Today, marketing and advertising are not the same as they were before. The
digital presence has changed the way of how the organizations connect with their
potential customers. SEO, PPC, social media are the pillars which helps in
achieving the digital marketing objectives.

Tele-verified Leads:

Along with generating leads through digital platform, if our customer wants the
digital leads to be verified by a telephonic conversation it is done here. At
YRSK, we have a team of 50+ professionals who work on your leads.

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