YRSK Marketing & Branding



B2B Segmentation

What Is Marketing If It Is Not About Segmentation?
Segmentation is a must in B2B
Mass advertising approach doesn’t work.

This means not wasting time or resources on customers who are not your target
audience. Treating the key targets not as one homogenous population but as
distinct groups with distinct needs.

The widely diverse customer requirements are sampled e segregated from
different.
 
 I WANT TO REACH PLANT MANAGERS IN ALL CEMENT PLANT IN INDIA: A company supply
equipment to cement plants
 
I WANT TO REACH PACKAGING DESIGN PEOPLE IN FMCG COMPANY: A company supply
software services to packaging design people
 
I WANT TO REACH BUILDERS/ PROJECT HEAD –INFRASTRUCTURE people:  A company
dealing into building construction material



 
YRSK enjoy doing segment/ Target based marketing to your clients through it’s
marketing automation process. We create campaign based on segmentation & run
this campaign throughout the year for different segments, different geographical
area.
 

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